Life is about choices.. not.

It’s a common belief that having choices is good – I mean, that is what capitalism is about, isn’t it? Yet, a study from the year 2000 already told us that more isn’t always better. Psychologists Sheena Iyengar and Mark Lepper studied 2 groups of shoppers in an upscale shopping mall – the first group saw 24 varieties of gourmet
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